Domain Name Extensions—Which Extension is Right for my Site?

Domain Name RegistrationA domain extension is the end part of your web site address: the .com, .net, etc. The extension choice might seem like a minor decision when planning your web site design but the reality is that choosing the right address for your site will increase web traffic.

Let’s look at the different domain extension choices and on what site they are typically used.

.com: This is the most common domain extension, has the best reputation, and has been around the longest. Not surprisingly, .com is best remembered by consumers as an internet address. If you are creating a site for your business, a .com extension is usually your best choice.

.net: The second most popular domain extension is .net. Often businesses will settle for the .net domain if the .com for the desired domain name has already been claimed. Occasionally, if a client wants exclusive use of a domain name for a business, they will register both the .com and the .net for the name, even though they might choose to use only one of the extensions.

.org: .org stands for organization. This extension is generally only used for non-profits and charities as well as primary and secondary schools.

.edu: This extension is used exclusively by colleges and universities. Registration of the .edu extension requires approval and registration from the site net.educause.edu. This requirement protects against fraudulent groups/organizations from trying to claim they are a postsecondary institution when the reality is they are not.

.biz: This is the least popular domain extension name. They have a reputation for being out of date in the digital world. The .biz extension is sometimes used by businesses for their corporate sites.

Planning the best website for your business requires attention to all the details. Picking out the right domain extension will help increase traffic to your site and ultimately help grow your business. For further questions about domain extensions or to discuss the right choice for your unique business situation, please give us a call at Boise based Simple CMS Design today!

Cleaning Up Website Content for the New Year

Monthly ChecklistHappy 2014 from Simple CMS Design! The New Year is a great time to start fresh and get organized. Boise based Simple CMS Design would like to share some tips for keeping your website content current.

It’s not uncommon for business owners to launch their sites with great enthusiasm and subsequently find themselves caught up in the day to day operations of running their companies. Websites are put on the back burner. Usually new content gets added but a good comprehensive look at the site will reveal old images, links, and content.

Read more: Cleaning Up Website Content for the New Year

3 Email Options for Website Clients

Email Sending Options

So you’ve set up a professional business website? Great! This is a critical must have for any business in today’s internet world. Another important decision that business owners face is how to set up email.  This is important as it is also a factor in how your product/service will be perceived. Every business will have different needs regarding email depending on the size of your business and the amount of email correspondence that takes place. Boise based Simple CMS Design would like to share three email options to consider.

Read more: 3 Email Options for Website Clients

How to Make Web Content Count

An ancient copywriting deviceWriting high quality web content can be a challenge. Quite often, your customers’ first glimpse at your business is your website. What you choose to say and how you choose to say it will directly affect whether a viewer checking out your site will decide to utilize your company.  

Here are the top three things we prioritize in web content writing at Simple CMS Design.

Read more: How to Make Web Content Count

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