Customers searching for a business or service typically only take note of the top listings from a search. What are these sites doing to get top rankings? What can you do for your site to increase your rank?
Search engines like fresh content. That means updating your site on a regular daily, weekly, or monthly basis is key. You can have the best designed and most well-written site but if it’s static, it will be passed over by Google for another site that has fresher content.
Here are few of our favorite ways to improve site SEO at Simple CMS Design.
- Add a blog. This is the easiest way to add new relevant content to a site on a regular basis. Too busy to add your own blog? Consider outsourcing this important SEO maintenance project. Simple CMS Design’s specially trained writers can provide that weekly or monthly blog for your business.
- Use social media. Make sure that your business/website has pages with Facebook, LinkedIn, Google Plus, and Twitter. Make announcements about new info or blogs being added to your site via these outlets.
- Network with other business owners/websites. Having other appropriate sites link back to your site using keyword rich writing will boast your search result rankings.
- Boost static pages by regularly rotating new content in and out. Perhaps you can work this in by focusing on different aspects of your business/service seasonally or with different holidays. Consider offering different promotions or showcasing various products/services. There are many different ways this can be done but for the health of your business, the key is to make fresh content a priority.
Great SEO does take work. However, remembering that website content needs to be an ongoing priority will allow your site to provide the best returns for your business. As always, if you need any help getting started or maintaining SEO for your site, feel free to give us a call today at Boise, Idaho based Simple CMS Design.