When designing your website, font selection is a critical selection. You carefully select text on your site to describe your business to customers. What you might not have considered is that the font style you choose conveys an unspoken message about your company as well. It’s probably pretty straightforward to say that if you have a more “serious” business, you will want to stick with a conventional font. Conversely, if your business is more artsy or whimsical, you might want to choose a more non-traditional font to attract customers.
Most people have an intuitive sense of the right font for their website. But there is still more to consider with font and web design.