When different forms of technology started appearing on the scene, web designers used to code a different site for desktop and for mobile devices. Each site would appear the same way, regardless of size of screen or browser. We've all tried to navigate a desktop website on a mobile device, which isn't particularly user-friendly. But now that our consumption of online information is undergoing a rapid transformation, so too is the elegance of web design. The proliferation of different browsers, operating systems, and devices have all contributed to a fluid web landscape that requires flexible web design in order to accommodate all of the different screens we look at each day. Responsive web design has the capability of responding to the device on which someone views a website to create an optimal viewing experience for the user—what one sees on his or her laptop will render itself differently on his or her smart phone. Text flows differently. Images shrink. Navigation becomes simpler. This is the future of web design—design to fit every browser, device, and lifestyle.

Because of its ability to transcend platforms, Simple CMS can employ responsive web design to help your business website reach a wider audience. By incorporating responsive web design into your marketing strategy, your company's mobile presence—an increasingly important component of online marketing—will no longer simply be an afterthought. Using responsive web design to convey your website to mobile audiences eliminates the need to create a separate mobile application. Instead of tailoring disparate designs to each device, responsive web design requires only a single code to adapt to each device. This can save your company time and valuable resources. By streamlining the online experience for your potential customers, Simple CMS can help you maximize the number of hits on your website and the return on your investment.