Happy 2014 from Simple CMS Design! The New Year is a great time to start fresh and get organized. Boise based Simple CMS Design would like to share some tips for keeping your website content current.
It’s not uncommon for business owners to launch their sites with great enthusiasm and subsequently find themselves caught up in the day to day operations of running their companies. Websites are put on the back burner. Usually new content gets added but a good comprehensive look at the site will reveal old images, links, and content.
In a digital world, impressions of your business are made instantly with a quick glance at your site. Old, stale content will give the impression that your company is not on top of all the trends and developments in your field.
Do not let this happen to you!
We find that a monthly inventory check on websites works best for most business owners. Plan a regular date and this will keep the project manageable. During each check, the following three maintenance strategies must happen:
- Add New Content- This can be a blog, seasonal promotional, a brief article.
- Removal Old Content- Nobody is interested in seeing Christmas images/content in January!
- Check your work! Make sure that new links are running properly and check to see old content in its entirety. It is important to make sure that your site still runs smoothly once old content/links have been removed.
The other added benefit of keeping on top of your site is that search engines will notice that your site has new information to find and this can help to improve SEO results for your site.
The New Year is a perfect time to make a commitment to keeping your website current. A fresh, up to date site will provide a great first impression to your potential customers every time and is certain to help you grow your business in 2014!
Need any additional assistance or have questions related specifically to your business website needs? Feel free to contact us today at Simple CMS Design!