Common Web Design MistakesIn our years of experience, we have seen a huge variety of small business web site problems. In this post, we discuss the most urgent problems we see as we work on small business web site design in Boise, Idaho.

Although most small businesses today have web sites, they are usually not doing as much work for the company as they could. Most people think that if they have a clean, modern looking web page with a phone number and address, then their presence on the web is up to par. Some companies might even go out of their way to create a mobile version of their site. Unfortunately, such organizations are failing to see the bigger picture: Small business web sites should be built to generate new client leads. This is what will ultimately increase your profits.

Here at Simple CMS Design, we work to create the best small business web sites in Boise, Idaho.. We are here to help you through every step of online marketing in Boise, Idaho. From Boise web design to search engine optimization and content writing, we are here help you increase your conversion rates. Our goal is to help your business grow and expand.

No Calls to Actions

Although most sites we see do have contact information listed, it is usually hard to find. In fact, it might only be listed on one page of the site. Furthermore, the content of the site usually does not lead the visitor to this information.

Small business owners and marketing staff need to ask themselves, “Why do we have a web site, in the first place?” The answer is usually that you are interested in getting new clients to do something. You might want them to visit your store. You might want them to call you on the phone. Or, you could want them to sign up for an email list so you can send them promotions.

The problem is that most small business websites in Boise don’t make these intentions clear. This means that even if people visit your site, it isn’t doing your company any good, because no conversion is happening.

Here at Simple CMS Design, our professional Boise small business web sites contain contact forms on every single page. We make the physical address and phone number easy to see. This encourages site visitors to reach out and ask for your services. Take this as just one example of the many steps we take to ensure conversion on your Boise small business web site.

Lack of Content

Unfortunately, most small business web sites in Boise, Idaho do not receive very much traffic. Furthermore, the few visitors who do pass through the site often can’t even find the information they need.

Imagine for a moment going to a car sales company to buy a new vehicle. You arrive at the lot only to find that all of the cars are covered in giant black drapes. When you ask the sales associate what kinds of cars they sell, and just replies that they sell new and used vehicles in Boise, Idaho. Then, he tries to hand you a business card (which has a very nice logo). The sales associate then walks away, explaining that you have to call the phone number to find out more information. Would you want to do business with this company?

Unfortunately, most small business web sites in Boise, Idaho create user interaction scenarios that are frighteningly similar to the situation described above.

By clearly explaining the services or products that you offer, visitors on your web site become empowered by information. They know exactly what they can get from your company - and that helps them make the decision to reach out to you directly.

Simple CMS Design is dedicated to making small business web sites that are easy to navigate, and simple to understand. We want your potential clients to be crystal clear about the products and services you provide.

Our job is to help you reach out to new customers by using the power of the internet. That’s why all of our Boise web sites include ample, custom written content from our in-house writers. Just tell us the services you provide, and we will write the pages to display on your web site for you!

Lack of Search Engine Optimization

A decade ago, most people used phone books to find businesses which offered the services they were looking for. This is not the case today.

Because most people use search engines to find services and products on the internet, it is very important that your website appears near the top of the list. Very rarely do people browse past the first page of search engine results. But, thousands of Boise, Idaho residents use search engines to find new products and services every single day.

Therefore, one of the main purposes of your small business web site is to generate new client leads from search engines. Here at Simple CMS Design, we design Boise web sites which rank highly in search results. By using cutting edge search engine optimization (SEO) techniques, we can help get your web site further up the list.

In fact, we even provide search engine optimization in Boise, Idaho for existing web sites. Let us help you generate more traffic and increase conversion rates. Contact us today.

Conclusion

It is surprising how often individuals forget the very purpose of their small business web site - to increase profits. Each of the problems listed below are impediments to the implementation of profitable small business web sites in Boise, Idaho. Simple CMS Design is dedicated to creating the most profitable small business web sites in the Boise, Idaho region. We commonly serve places like Eagle, Meridian, and Mountain Home.

Not only do we build small business web sites, we also offer online marketing consultation in Boise, Idaho. Whether you are in need of a completely new web site or just need some help ranking higher in search results, Simple CMS Design is here to help.

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