Planning Your Small Business Website - From Start to Finish

Saving you headaches and money, while maximizing profits

Planning your website design now can save you thousands later Small business web site design is a critical aspect of marketing your company. With so many different components to a strong online presence, even small web sites require a lot of expertise. At each step of the way, there are technical decisions which need to be made. Doing things correctly the first time can save you a lot of time and money in the long run. But, without a thorough understanding of the small business web site design process, it’s easy to make some common and costly mistakes.

Our goal at Simple CMS Design is to build a web site that is easy to use and profitable for your company. In this industry, we’ve seen three major decisions that make a huge difference in the success of a small business web site.

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Common Small Business Web Site Problems

Common Web Design MistakesIn our years of experience, we have seen a huge variety of small business web site problems. In this post, we discuss the most urgent problems we see as we work on small business web site design in Boise, Idaho.

Although most small businesses today have web sites, they are usually not doing as much work for the company as they could. Most people think that if they have a clean, modern looking web page with a phone number and address, then their presence on the web is up to par. Some companies might even go out of their way to create a mobile version of their site. Unfortunately, such organizations are failing to see the bigger picture: Small business web sites should be built to generate new client leads. This is what will ultimately increase your profits.

Here at Simple CMS Design, we work to create the best small business web sites in Boise, Idaho.. We are here to help you through every step of online marketing in Boise, Idaho. From Boise web design to search engine optimization and content writing, we are here help you increase your conversion rates. Our goal is to help your business grow and expand.

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Is your site ranking well?

Boise Web Design RankAs I market my company throughout Bannock county and the Pocatello area, I'm suprised to see how many companies have a website that has been built by a friend, by a free website builder or by one of the many different phone book companies that now are being forced to offer online marketing services.  The more I find companies that have found that have these types of websites, the more I find giant opportunities for more savvy business owners to expand their market share within their niche.

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Deciding What You're Worth

What's my business worth?Lately, we've noticed some small business owner's who were are designing websites for are confused about who their company is regarding their pricing.  We find alot of people saying that they can't compete on price anymore because there are too many other companies that are underbidding everything and their prices are below margin or some ridiculously low number that doesn't even make sense on how they can make a living charging.

Say our client, let's call them Reputable Services, has been in business for 15 years and stands by their product/services, treats their customers well, and was lucky enough to be around when the economy was looking nice.  Business used to be great and then the economy went bad.  Now let's say that Reputable Services now is in the position where they must go out and find new business.  

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How to blog with SEO in mind

Blogging for your Joomla Website

Blogging is a crucial piece of online marketing.  Blogging is very important to grow your website for some very important reasons:


  • Expresses news and opinions about your company to your target market.  Better educating your target market about your business is critical for consumers to make better buying decisions.  The successful business knows that their product/service isn't for everyone; it's for a specific group of buyers and the better you can communicate your business's message to that group the higher your market share will be in your given market.

    Read more: How to blog with SEO in mind

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