Created: Thursday, 25 July 2013 18:16
Should your company's IT department be in charge of your website? Well...it depends. Because there are many different types of websites out there we can't make blank statements of yes or no for all of them. However, with the bulk of business website's involving marketing, e-commerce, information and generally driven towards acquiring business from either new or existing customers we're going to focus on those types of websites for the purposes of this article.
With that in mind, I present to you another question. Would you let a fleet vehicle manager be in charge of the branding and messaging that is on the side of those vehicles? I would hope you would say "no". The same goes with your corporate website.
Read more: Should IT be in charge of your website?
Created: Wednesday, 25 July 2012 15:40
If you're looking to take your business to the next step, a professionally designed website offers you that distinct edge over your competitors. A top-notch website draws potential customers in—and keeps them there. Even though the rise of social media has utterly transformed the marketing landscape, Facebook and Twitter can't compensate for the lack of a quality site. It is the face of your business—the first impression potential customers gather about your company. Poor design conveys low-quality products or services, so don't cut corners by designing a website yourself if you don't have the skills. Hiring a professional website design company to boost your image (and bottom line) is a smart investment.
Read more: How to Hire a Professional Website Designer For Your Small Business