Writing high quality web content can be a challenge. Quite often, your customers’ first glimpse at your business is your website. What you choose to say and how you choose to say it will directly affect whether a viewer checking out your site will decide to utilize your company.
Here are the top three things we prioritize in web content writing at Simple CMS Design.
Customers searching for a business or service typically only take note of the top listings from a search. What are these sites doing to get top rankings? What can you do for your site to increase your rank?
Search engines like fresh content. That means updating your site on a regular daily, weekly, or monthly basis is key. You can have the best designed and most well-written site but if it’s static, it will be passed over by Google for another site that has fresher content.
Read more: SEO Basics 2013 - Tips to Increase your Site’s Search Result Ranking
Blogging is all the rage. It seems like everyone from your mother in law to your dry cleaner has a blog these days. Is blogging just a silly internet phenomenon? What could a blog possibly do for your business?
The answer is a blog could do a lot. It’s not silly, it is smart marketing.
Should your company's IT department be in charge of your website? Well...it depends. Because there are many different types of websites out there we can't make blank statements of yes or no for all of them. However, with the bulk of business website's involving marketing, e-commerce, information and generally driven towards acquiring business from either new or existing customers we're going to focus on those types of websites for the purposes of this article.
With that in mind, I present to you another question. Would you let a fleet vehicle manager be in charge of the branding and messaging that is on the side of those vehicles? I would hope you would say "no". The same goes with your corporate website.
If you're looking to take your business to the next step, a professionally designed website offers you that distinct edge over your competitors. A top-notch website draws potential customers in—and keeps them there. Even though the rise of social media has utterly transformed the marketing landscape, Facebook and Twitter can't compensate for the lack of a quality site. It is the face of your business—the first impression potential customers gather about your company. Poor design conveys low-quality products or services, so don't cut corners by designing a website yourself if you don't have the skills. Hiring a professional website design company to boost your image (and bottom line) is a smart investment.
Read more: How to Hire a Professional Website Designer For Your Small Business
